Blog - Bringing Safety and Excitement to Schools through the Wires Down Video Challenge

David Milton – Director, Advertising and Marketing
 
David Milton.jpgAfter months of promotion, school visits and collaboration with teachers, parents and students, the BGE Wires Down Video Challenge has come to a close and I’m pleased to congratulate Vincent Farm Elementary School in White Marsh on their first place win!
 
Yesterday, during a surprise assembly with the students, teachers, the principal and the Baltimore County Assistant Superintendent, we presented the school with their trophy and a check for $10,000. Their winning video, which features seven students demonstrating what to do in a downed wire situation, is featured online and will be broadcast on local stations this Sunday. We invite you to take a look .
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Launching the challenge in September, our aim was to reintroduce our classic “Wires Down” commercial to highlight the importance of electric safety to a new generation. We invited local elementary schools in the BGE service area to create their own adaptation of the commercial while competing for a chance to win funding for a school project.
 

Over the course of 10 weeks, we received a variety of creative and energetic submissions ranging from storybook illustrations and talking puppets to acoustic guitar sing-a-longs and even hip-hop remixes. During a two-week online public voting period, more than 67,000 votes were cast for the 30 entries received, narrowing down the competition to 17 outstanding finalists. A judging panel selected the gold, silver and six  bronze winners based on creativity, adaption of the original commercial, safety and teamwork.

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 To all the students and those who supported them with this project designed to help spread the message of electric safety, we at BGE say thank you. Your participation made this program a huge success and perhaps even helped a child avoid injury by teaching them the dangers associated with downed power lines and electrical equipment.

 
To see photos from all of our BGE Wires Down Video Challenges events of 2013 check out our Flickr link.
 

Stay tuned for details about future video challenges in 2013.

 

David Milton
 

Comments

March 12, 2013Ed goldman says:
Three cheers for Anne Gold. & Vincent Farm.
-----------------

Congrat to the entire school!
March 12, 2013Anthony Lambley says:
You guys rock. My son had a good time at Vincent Farm Thursday. Give my best to your company!
----------------

Glad to hear your son enjoyed the assembly. And congratulations to him and his school on winning first place. Anytime we can make learning about safety exciting, its a win win!

Best
March 12, 2013Pat says:
Is there a listing of all of the schools that were recognized?

---------------

Hi Pat,

The winners for the Wires Down Video Challenge include:
Gold Prize - Vincent Farm Elementary School, White Marsh, Silver Prize - The Odyssey School, Stevenson
Bronze Prize Winners -
- Carroll Lutheran School, Westminster
- Hollifield Station Elementary School, Ellicott City
- Magnolia Elementary School, Joppatowne
- Marley Elementary School, Glen Burnie
- Midtown Academy, Baltimore City
- Saint Ursula School, Parkville

You can video submissions on our YouTube playlist -
http://www.youtube.com/playlist?list=PLqZel3RCfgttrACnVljlRg7gvlvFa-kp6&feature=view_all
March 12, 2013Ed goldman says:
Three cheers for Anne Gold. & Vincent Farm.
-----------------

Congrat to the entire school!
March 12, 2013Anthony Lambley says:
You guys rock. My son had a good time at Vincent Farm Thursday. Give my best to your company!
----------------

Glad to hear your son enjoyed the assembly. And congratulations to him and his school on winning first place. Anytime we can make learning about safety exciting, its a win win!

Best
March 12, 2013Pat says:
Is there a listing of all of the schools that were recognized?

---------------

Hi Pat,

The winners for the Wires Down Video Challenge include:
Gold Prize - Vincent Farm Elementary School, White Marsh, Silver Prize - The Odyssey School, Stevenson
Bronze Prize Winners -
- Carroll Lutheran School, Westminster
- Hollifield Station Elementary School, Ellicott City
- Magnolia Elementary School, Joppatowne
- Marley Elementary School, Glen Burnie
- Midtown Academy, Baltimore City
- Saint Ursula School, Parkville

You can video submissions on our YouTube playlist -
http://www.youtube.com/playlist?list=PLqZel3RCfgttrACnVljlRg7gvlvFa-kp6&feature=view_all

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