David Milton – Director, Advertising and Marketing
Many of you may remember the popular safety commercial we produced over 12 years ago featuring a group of kids singing about what to do if you should encounter “Wires Down”. The catchy jingle appears to have staying power over the years with many of our customers. Quite often during our
Smart Energy Fairs, road shows and other events where we share information regarding our programs and services with customers, we’re often asked about this commercial - and more often than you may imagine, a customer will belt out the tune.
Despite the fun approach of this Emmy-winning commercial, the importance of the message cannot be overstated. Never go near, much less touch a downed wire – even if you suspect that it’s not energized, or even suspect that it’s not a power line. As we enter hurricane season, we are making the commercial available online to spread this important safety message to our next generation of BGE customers.
So take a minute and rewind back to the year 2000 by visiting our
Facebook page and taking a look at the original commercial. “Like” it and share the memories the commercial brings back to you and your family.
And above all, please remember, if you ever come across downed wires “Do Not, Do Not, Do Not Touch!”
