For Immediate Release
BGE’s Captain MercaptanSM partners with Iron Man to help kids learn about natural gas safety
BALTIMORE (Oct. 7, 2015) – Baltimore Gas and Electric Company (BGE) in partnership with Marvel Custom Solutions today announced that they will be distributing comic books entitled “Iron Man featuring Captain Mercaptan, A Natural Team!” and lesson plans to public and private elementary school students in BGE’s service area. Captain Mercaptan is BGE’s natural gas safety hero who provides simple tips to children and their families about natural gas safety. In the comic book, Captain Mercaptan teams with Marvel’s Iron Man to teach kids how to recognize a natural gas leak and what steps to take when you smell gas.
Captain Mercaptan’s name is derived from “mercaptan,” a safety additive that BGE and other utilities put in natural gas to give it a distinctive rotten egg odor that makes gas easier to detect. The super hero and his safety sidekicks were designed by elementary school students through a BGE contest. Marvel Custom Solutions has now taken BGE’s super hero to a new level, with a visual, exciting story to help children learn about natural gas safety.
“Marvel is bringing its track record for captivating and inspiring kids to help our own super hero teach children about natural gas safety, said Christie McMullen, vice president of Gas Distribution, BGE. “We are pleased to offer this powerful learning tool to schools and parents to help us deliver on our commitment to safety.”
Captain Mercaptan teaches children that they can be a hero too if they follow these simple safety tips:
Use your nose. Mercaptan is a safety scent that BGE puts in natural gas to give it a rotten egg smell.
Use your ears. Listen for the hissing sound of escaping gas.
Use your eyes. Look for dirt being blown into the air, dead plants or grass in otherwise green areas, fire coming from the ground or water bubbling and being blown into the air.
If you detect natural gas, leave immediately.
Don’t attempt to detect the source of the leak.
Don’t use matches or turn anything on (including a cell phone).
Find a safe place outside and call BGE or have an adult call
BGE traces its roots back to 1816 and the first gas utility in North America. Today the company provides safe, reliable natural gas service to more than 650,000 gas customers in central Maryland. Customers are reminded to immediately contact BGE at
1.800.685.0123 from a safe location if they have any questions or concerns about natural gas. For more information on the Captain Mercaptan contest, including future adventures, visit bgegashero.com. Gas safety tips are available at bge.com/CaptainMercaptan. BGE also has a companion contest for electric safety, the BGE Wires Down Video Challenge, running now schools to create their own adaptation of BGE’s “Wires Down” electric safety commercial for a chance to win up to $10,000. Visit bgevideochallenge.com for the contest timeline and more information.
About Marvel Custom Solutions
Custom Solutions is Marvel’s in-house creative agency that leverages all the greatest talent within Marvel Entertainment to create highly dynamic and compelling content and campaigns for global brands. Marvel Custom Solutions has the ability to deploy the work it creates through its robust print, digital, social and theatrical platforms, adding scale to the programs it creates.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. ©2015 MARVEL
BGE, headquartered in Baltimore, is Maryland’s largest natural gas and electric utility, delivering power to more than 1.25 million electric customers and more than 650,000 natural gas customers in central Maryland. The company’s approximately 3,200 employees are committed to the safe and reliable delivery of natural gas and electricity, as well as enhanced energy management, conservation, environmental stewardship and community assistance. BGE is a subsidiary of Exelon Corporation (NYSE: EXC), the nation’s leading competitive energy provider, with 2014 revenues of approximately $27.4 billion. Like us on Facebook and follow us on Twitter, YouTube and Flickr.